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Specialty Snapshots Archives

 

10

Oct
2013

In Specialty Snapshots

By plaidtractor

LOGO & BRAND IDENTITY: 6 design imperatives for long term success

On 10, Oct 2013 | In Specialty Snapshots | By plaidtractor

ALL SERVICES

While logo and brand identity design can be exploratory and challenging, it’s initially about bringing clarity. More…

A company’s reputation is one of its most critical assets. A brand identity system is the vehicle for its expression, comprised of a logo or brandmark, and all other media touchpoints that support it.

Logo and brand identity design is initially about seizing clarity about the present. Read more…

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10

Oct
2013

In Specialty Snapshots

By plaidtractor

WEB DESIGN

On 10, Oct 2013 | In Specialty Snapshots | By plaidtractor

ALL SERVICES

Our prime motivation is to channel our experience to make the process clear, and our solutions valuable. More…

Plaid Tractor teams up with 4-mile to deliver tailored, state of the art design and development.

We’re straight forward, welcoming, versatile, and clients value how we emphasize research and authenticity. We’re at our best when problem solving, and happiest when our clients look professional and sophisticated online.

Web production shines with some skilled coordination. We break it out into segments that make sense: a) assess needs, b) assist in strategy, c) insure design is engaging, usable, and strategic, d) then build technology around design.

Websites are spaces to be inviting, informative, sharable, and brand supportive. No matter how clean or daring, usability remains the cornerstone of our solutions. PT divides focus equally between engaging content and Intuitive access. Our sites are tailor-built in WordPress, mobile friendly, and made to be self-administered.

To make best use of value potential, we emphasize strategic planning, followed by strategy-guided layout, design, and typography. To get there we begin with the almighty brief, among the most valuable tools of the process. The brief outlines essential criteria to guide the design phase, such as look and feel, demographics, psychographics, site navigation and architecture, and user-experience (to name a few). Experience has shown that organization and planning can smooth the process to push design forward.

Web design is an exploratory, evolving discipline. We continue to better understand how to make best use of its reach by delivering rich content, fostering trust, and inspiring action.

Take the first simple step today and let us in on your vision.

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10

Oct
2013

In Specialty Snapshots

By plaidtractor

PRINT DESIGN

On 10, Oct 2013 | In Specialty Snapshots | By plaidtractor

ALL SERVICES

Coaxing opportunity from constraint is what we know and love. More…

Oh, for the love of print.

Producing quality work requires a solid working knowledge of how design and print techniques interact (beyond initial design). Coaxing opportunity from constraint is what we know and love. Read more…

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