Specialty Snapshots Archives
A company’s reputation is one of its most important assets. The expression of a brand identity is a reputation’s reference point.
The scope of a brand identity can vary, from only a logo or brandmark to a visual system that expresses a brand’s commitment and character across multiple media touchpoints.
Plaid Tractor teams up with 4-mile to deliver tailored, state of the art design and development.
We’re straight forward, welcoming, versatile, and clients value how we emphasize research and authenticity. We’re at our best when problem solving, and happiest when our clients look professional and sophisticated online.
Web production shines with some skilled coordination. We break it out into segments that make sense: a) assess needs, b) assist in strategy, c) insure design is engaging, usable, and strategic, d) then build technology around design.
Websites are spaces to be inviting, informative, sharable, and brand supportive. No matter how clean or daring, usability remains the cornerstone of our solutions. PT divides focus equally between engaging content and Intuitive access. Our sites are tailor-built in WordPress, mobile friendly, and made to be self-administered.
To make best use of value potential, we emphasize strategic planning, followed by strategy-guided layout, design, and typography. To get there we begin with the almighty brief, among the most valuable tools of the process. The brief outlines essential criteria to guide the design phase, such as look and feel, demographics, psychographics, site navigation and architecture, and user-experience (to name a few). Experience has shown that organization and planning can smooth the process to push design forward.
Web design is an exploratory, evolving discipline. We continue to better understand how to make best use of its reach by delivering rich content, fostering trust, and inspiring action.
Take the first simple step today and let us in on your vision.
Oh, for the love of print.
Producing quality work requires a solid working knowledge of how design and print techniques interact (beyond initial design). Coaxing opportunity from constraint is what we know and love. Read more…