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Plaid Tractor Studio:

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Print Design Questionnaire


Seattle, WA Studio:


Company Name:

*E-mail Address:

*Phone Number:

Website URL:

What is your company/organization's mission?

What design services are you seeking?
 Logo, Logotype, or Brand Identity
  (please see RFP: Logo/Identity Page)
 Web And UI Design
  (please see RFP: Web Design Page)
 Brand Development & Strategy Business Material Marketing Collateral Poster Design Book Design Information Design Packaging Design Typography Illustration Photography Copy Writing Consulting Other

What are your objectives?
 Shifting public perception Expressing credibility Connecting with a specific audience Advance competitively in your market Other

Please provide a brief outline of your project:

Are there other communication programs that will affect or inform this project?

Who/what is your primary target market?

What are 3 words that sum up how you’d like to be perceived:

Are there any messages to avoid?

What needs or problems will this project achieve or solve for you?

What are potential barriers to the success of your product or service?

If you could cut through the clutter with only a single message, what would it be?

Who are your primary competitors?

Why do your customers choose you over your competitors? What to you do better than anyone else?

What competitor do you admire most, and why?

What is your preliminary timeline?

What is your project's budget?

Who else will have input on the project?

URLs of other works you admire or relate to:

What lead you to Plaid Tractor?

Additional comments:

*in ONE word, are you human? (We hope so.)

Seattle, WA Studio:

How to position your project for success:

1. Fill in the gaps.

Painting a complete picture helps shape a comprehensive, strategic approach to serve as a road map.

2. Clarify your goals.

We use a process that ensures design concepts will demonstrably align with immediate and long range goals.

3. Leverage outside perspective.

It’s tough to see a problem when you’re so close to it. We use our vantage point to see all angles of a problem to inform project planning.

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