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Plaid Tractor Studio:

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Logo / Brand Questionnaire


Seattle, WA Studio:


Company Name:

*E-mail Address:

*Phone Number:

Website URL:

Is this a
 new design or redesign?

What is your company/organization's mission?

Who/what is your primary target market?

Why do your customers choose you over your competitors?

Who are your primary competitors?

what competitor do you admire most, and why?

What are potential barriers to the success of your product or service?

If you could cut through the clutter with only a single message, what would it be?

What messages should be avoided?

Are there other communications programs that will affect or inform this project?

What are 3 words that sum up how you’d like to be perceived in your market:

What needs or problems will this project achieve or solve for you?

What is your preliminary timeline?

What is your project's budget?

Who else will have input on the project?

Please share URLs of logos or brands you admire or relate to:

How did you hear of Plaid Tractor?

Additional comments:

*in ONE word, are you human? (We hope so.)

Seattle, WA Studio:

How to position your project for success:

1. Fill in the gaps.

Painting a complete picture helps shape a comprehensive, strategic approach to serve as a road map.

2. Clarify your goals.

We use a process that ensures design concepts will demonstrably align with immediate and long range goals.

3. Leverage outside perspective.

It’s tough to see a problem when you’re so close to it. We use our vantage point to see all angles of a problem to inform project planning.

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