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Logo / Identity

 
Global Exploration and Recovery (GEaR) Logo

By plaidtractor

On 04, May 2016 | In | By plaidtractor

Global Exploration and Recovery (GEaR) Logo

To further GEaR’s fundraising and promotional efforts, a plan to develop a more functional, portable logo was hatched. Their impressive capability and their mission’s remarkable backstory become fertile territory to bring meaning to the mark.

GEaR is made up of highly skilled and experienced mountaineers, a multidisciplinary team who’s talent spans search and recovery, logistics, geophysics, medical mountain rescue, and expedition medicine.

Their ongoing mission is to locate, recover, and repatriate 3 heroic American aviators buried in glacier ice in Greenland since WWII. Their Grumman Duck amphibious airplane became lost in a storm during a (2nd) daring attempt to rescue the crew of a downed B-17 using an audacious, untested ice landing technique. Previous missions have brought them to the very edge of confirming the location of the wreckage.

A logo reboot:
GEaR strongly identified with the raven for its ability to innovate, adapt, and navigate. The direction of the design immediately moved to providing a strong metaphor to represent the action and readiness of the team, flight operations and logistics, and deploying the full compliment of their capabilities to realize a successful recovery. The subtle typographic symbolism of a dog-tag buried in layered terrain is an homage to their still active mission to recover pilot Lt. John Pritchard, radioman Benjamin Bottoms, and U.S. Army Air Corps Cpl. Loren Howarth.

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Turtle & Hughes Inc. Brand Identity

By plaidtractor

On 07, Jul 2015 | In | By plaidtractor

Turtle & Hughes Inc. Brand Identity

A re-invisioned brand for a 92 year old company

As the only woman-owned, independent distributor on the east coast, T&H continues to be a trail-blazing leader in electrical equipment, data, and automation. For these reasons, T&H is a fairly exceptional, family owned company (25th in the nation) that prides itself on its most enduring and valuable assets: customer dedication, reliability, and being a technical and logistical innovator.

Read more…

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TurtleEnergy Brand Signature

On 06, Apr 2013 | In | By plaidtractor

TurtleEnergy Brand Signature

challenge: Maintain the parent company’s name (Turtle & Hughes), apply fresh meaning to create a truly original brand signature

result: A mark that serves as an extension of the parent but with distinction, and symbolizes the advantages of energy independence, longevity, and durability. Valuable collaborations with Kittenchops illustration eventually led to the final turtle rendering.

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Phos Energy Logo

On 15, Jan 2014 | In | By plaidtractor

Phos Energy Logo

Renewable energy startup PHOS (derived from Greek, meaning light) required a distinctive brand mark and an interim website that would best represent their high level of industry competence and credibility.

The encased sun is a reference to the group’s commitment to engineering solutions that capture as much of the sun’s energy as possible for their customers.

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Donna Ingemanson Illustration Logo

By plaidtractor

On 06, Apr 2013 | In | By plaidtractor

Donna Ingemanson Illustration Logo

For an authentic feel P.T. leveraged custom letterforms by the artist to construct the look. An uppercase ‘D’ serves as a subtle background and stand-in for the lowercase ‘d’. The logo evokes her distinct style and signified her variable range.

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Puget Sound Gastroenterology Logo

By plaidtractor

On 15, Jan 2014 | In | By plaidtractor

Puget Sound Gastroenterology Logo

The result of this effort was a more confident and distinctive look for PSG, a premier NW cancer fighting specialist. Two essential lines of emphasis were pursued: targeting cancer, signified through the lone, blue-embodied “G”, and the double meaning life preserver and targeting crosshairs, both symbols of their expertise in cancer fighting disciplines.

The typographic tone is slightly modern while retaining a friendly and approachable feel. The overall look was designed to exude a distinct level of competence, experience, and credibility.

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Lowland Royals Logo

By plaidtractor

On 27, Mar 2014 | In | By plaidtractor

Lowland Royals Logo

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Susan Bradley Film Design Logo

By plaidtractor

On 15, Jan 2014 | In | By plaidtractor

Susan Bradley Film Design Logo

This logo design successfully satisfied 3 main criteria for this independent title designer: exude a modern but timeless look, show relation to the sequence of film production (represented by the cell), and represent the relevance of post production title design for film, a critical finishing touch in the process.

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2005 Freestyle Disc World Championships Logo

By plaidtractor

On 15, Jan 2014 | In | By plaidtractor

2005 Freestyle Disc World Championships Logo

A world championship sporting event logo designed to express an intuitive, immediate impression of the sport itself and event experience.

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2010 Freestyle Disc World Championships Logo

By plaidtractor

On 15, Jan 2014 | In | By plaidtractor

2010 Freestyle Disc World Championships Logo

A logo designed to capture the high energy, fun, and uniqueness of freestyle disc sports at a world championship level.

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Paradise Springs Farm Label

By plaidtractor

On 06, Apr 2013 | In | By plaidtractor

Paradise Springs Farm Label

challenge: Show a small scale feel and symbolize the purest mixture of ingredients to describe this local grower’s approach to organic farming and raw dairy output.

result: A pure feel coupled with a rich product has lead to a fiercely dedicated following by local consumers.

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