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Plaid Tractor Studio:

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“Design is intelligence made visible.”
-Alina Wheeler

laid tractor is a small, adept, nimble, full service design studio and consultancy on Seattle’s Capitol Hill.

What’s in a name?
Plaid Tractor symbolizes individuality, reliability, and versatility, and our process relies on cultivating ingredients to solve complex problems.


We believe design is a catalyst for story and narrative. Because all clients (and their stories) are unique, we best address needs through understanding, from granular objectives to holistic goals. This allows us to see pitfalls and shape approaches to serve a larger vision. We work collaboratively and in-line with technical and creative strategies to ensure the project remains on track and on budget. Our process makes certain that all aspects of visual design (including content, typography, look & feel, color and photography) work harmoniously to meet or exceed a client’s goals.


To best serve our clients and position them for success we start with relevant, probing questions in order to best advise and shape any project, from a poster to a website.

We draw from separate areas of expertise to respond to discrete project types such as brand identity, web and UI design, and print media design. As an added advantage, all three can be integrated to fully realize a business’ brand strategy, making it highly cost-effective. A suite of solutions can be championed and executed efficiently and benefit from strong visual cohesion.

CLARITY: Once we understand your goals and objectives, we provide a proposal based on our understanding of the project. Our proposals clarify known expectations and direction, including (but not limited to) creative strategy, target audience, deliverables, implementation, timeline, and fees.

DELIVERY: Our extensive technical and production experience across disciplines enables us to efficiently navigate obstacles, meet tight tolerances, and ensure high quality from conception to final delivery.


To achieve the proper resource-to-need fit, Plaid Tractor draws from an exceptional, hand-picked talent pool of specialists that include developers, printers, illustrators and copy writers to ensure your project is executed beautifully, according to spec, on time and on budget.


By nature we’re curious, creative, flexible, and believe that making beautiful and useful things is a duty to both end-user and client.


Plaid Tractor Design is located between a peach orchard and a blueberry grove near Seattle’s Arboretum. Russell the chocolate labradinger handles HR and site visitors who’ve lost their way.

Say hello, or let’s chat about your project. It would be great to hear from you.


Bob Boulware founded Plaid Tractor in 2001 as a small, nimble consultancy and has since designed for a wide range of clients and their unique markets, including pharmaceutical, medical, dentistry, naturopathy, industrial distribution, renewable energy, non-profits, architects and artists. With 18 years of professional experience, Bob has served as a brand strategy consultant, art director, designer, developer, copy writer, and photographer. He cut his teeth at two innovative firms: NBBJ Architecture and ZAAZ, and went on to teach 1st and 3rd year graphic design at Cornish College of the Arts. He has a BFA in Visual Communications from the University of Washington.


“Plaid Tractor had exactly the pulse that we were looking for in our search for a brand with verve, and a website for our company that moves readers to act.”

John Millard, PhosEnergy LLC

“Bob Boulware is a meticulous listener. Through his precise attention to detail he translates my ideas and visions into a website that communicates my brand in a beautiful and effective way. He delivers design work with longevity.”

River Burke, RiverSong Jewelry

“Plaid Tractor created my portfolio website. Since I am a professional graphic designer, great looking design, clear navigation, good site organization, user friendliness were all equally important. Bob successfully delivered for all these targets. I love, love, love my site!”

Zaara Kittenchops