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Puget Sound Gastroenterology Logo

By plaidtractor

On 15, Jan 2014 | In | By plaidtractor

Puget Sound Gastroenterology Logo

The result of this effort was a more confident and distinctive look for PSG, a premier NW cancer fighting specialist. Two essential lines of emphasis were pursued: targeting cancer, signified through the lone, blue-embodied “G”, and the double meaning life preserver and targeting crosshairs, both symbols of their expertise in cancer fighting disciplines.

The typographic tone is slightly modern while retaining a friendly and approachable feel. The overall look was designed to exude a distinct level of competence, experience, and credibility.

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