To further GEaR’s fundraising and promotional efforts, a plan to develop a more functional, portable logo was hatched. Their impressive capability and their mission’s remarkable backstory become fertile territory to bring meaning to the mark.
GEaR is made up of highly skilled and experienced mountaineers, a multidisciplinary team who’s talent spans search and recovery, logistics, geophysics, medical mountain rescue, and expedition medicine.
Their ongoing mission is to locate, recover, and repatriate 3 heroic American aviators buried in glacier ice in Greenland since WWII. Their Grumman Duck amphibious airplane became lost in a storm during a (2nd) daring attempt to rescue the crew of a downed B-17 using an audacious, untested ice landing technique. Previous missions have brought them to the very edge of confirming the location of the wreckage.
A logo reboot:
GEaR strongly identified with the raven for its ability to innovate, adapt, and navigate. The direction of the design immediately moved to providing a strong metaphor to represent the action and readiness of the team, flight operations and logistics, and deploying the full compliment of their capabilities to realize a successful recovery. The subtle typographic symbolism of a dog-tag buried in layered terrain is an homage to their still active mission to recover pilot Lt. John Pritchard, radioman Benjamin Bottoms, and U.S. Army Air Corps Cpl. Loren Howarth.
Skeptical Scientist & Finding Bigfoot cast member Ranae Holland approached Plaid Tractor to develop a beautiful, engaging web presence to further her mission: inspire people of all ages to see wild places differently by reading easy to spot signals of the environment.
We delivered a rich, full screen, responsive interface featuring touchscreen/rollover magnifiers that reveal hidden features of the forest. A warm up to future webinars designed to inspire future conservationists to read the language of the natural world
Due for launch soon, the site will be a portal into Ranae’s world and feature new adventures and educational videos.
Plaid Tractor provided design, copy writing, art direction, production, development oversight, and photography.
Based on real events, Barbara Lebow’s play centers around 2 parties that settled on the Galapagos islands in the 1930s, and the eventual arrival of a German baroness with 2 lovers in tow. A failed love triangle and disputes with other inhabitants lead to disappearances and murder, since referred to as “The Galapagos Affair”. The poster signifies a false paradise, haunted by sinister intent.
MDS’s leadership strategy included leveraging its web presence to position itself as a go-to testing resource, setting out to build the most efficient and usable assay testing tool for the pharmacological and bio-sciences industry. Plaid Tractor partnered with MDS developers and project managers to overhaul their web presence, deliver relevant content and promotions, and create an assay testing catalog and purchasing interface that was intuitively useful. The outcome: intrinsic value in function and design.
Barbara Dunshee is a truly remarkable potter, teacher and ceramic artist. Her site was designed to be a simple, fun and approachable means for promoting her events and pottery classes. Countless satisfied students have experienced her spirited presence as an artist and teacher, and directly attribute her web presence to discovering her.