GEaR is a group of skilled mountaineers with experience spanning search and recovery, logistics, geophysics, medical mountain rescue, and expedition medicine.
GEaR was interested in the idea of a logo reboot, but at the time, mustering the resources wasn’t possible. Robert Boulware (PTC Design Lead) being a Navy veteran himself, was so taken by their lost veteran recovery mission, decided to take on the challenge regardless. “I had an idea in my head and just had to see it”.
This completely unique logo is designed to raise their stature and bring additional meaning to one of their original recovery missions: to locate, recover, and repatriate 3 heroic American aviators buried in glacier ice in Greenland, lost since WWII. Their Grumman Duck amphibious airplane disappeared in a storm during its (2nd) daring attempt to rescue the crew of a downed B-17 using an audacious, untested ice landing technique. Previous missions have brought the team to the very edge of confirming the location of the wreckage.
About the design: A more substantive symbol
GEaR strongly identified with the raven for its ability to innovate, adapt, and navigate. A new identity brought an opportunity for additional symbolism and a more “active” look and feel. Both of which represent the determination and readiness of the team, and emphasize their operational and logistical experience. The raven locating and reaching for the dog-tag buried in glacier ice is a reference to their still active mission to recover the remains of pilot Lt. John Pritchard, radioman Benjamin Bottoms, and U.S. Army Air Corps Cpl. Loren Howarth.
The rendering style borrows from the first iteration of their raven logo in order to maintain a level of continuity.
Two logo versions were designed, a badge format and signature format. The wing breaks the circular plane of the badge logo to further highlight the action, while the type in the signature style makes a subtle reference to layers of glacier ice that GEaR is determined to penetrate.
Skeptical Scientist & Finding Bigfoot cast member Ranae Holland approached Plaid Tractor to develop a beautiful, engaging web presence to further her mission: inspire people of all ages to see wild places differently by reading easy to spot signals of the environment.
We delivered a rich, full screen, responsive interface featuring touchscreen/rollover magnifiers that reveal hidden features of the forest. A warm up to future webinars designed to inspire future conservationists to read the language of the natural world
Due for launch soon, the site will be a portal into Ranae’s world and feature new adventures and educational videos.
Plaid Tractor provided design, copy writing, art direction, production, development oversight, and photography.
Based on real events, Barbara Lebow’s play centers around 2 parties that settled on the Galapagos islands in the 1930s, and the eventual arrival of a German baroness with 2 lovers in tow. A failed love triangle and disputes with other inhabitants lead to disappearances and murder, since referred to as “The Galapagos Affair”. The poster signifies a false paradise, haunted by sinister intent.
MDS’s leadership strategy included leveraging its web presence to position itself as a go-to testing resource, setting out to build the most efficient and usable assay testing tool for the pharmacological and bio-sciences industry. Plaid Tractor partnered with MDS developers and project managers to overhaul their web presence, deliver relevant content and promotions, and create an assay testing catalog and purchasing interface that was intuitively useful. The outcome: intrinsic value in function and design.
Barbara Dunshee is a truly remarkable potter, teacher and ceramic artist. Her site was designed to be a simple, fun and approachable means for promoting her events and pottery classes. Countless satisfied students have experienced her spirited presence as an artist and teacher, and directly attribute her web presence to discovering her.