On 23, Jan 2018 | In Web Design | By plaidtractor
Click here for draggable samples of desktop, tablet, and mobile layouts.
“In designing our website, Bob first made sure to understand the work of our organization and our mission. That understanding laid the groundwork for a productive, positive experience and outcome. Additionally, he listened to our feedback, explained the opportunities and limitations and was extremely responsive. GIA is very pleased with our new website and in the work of Plaid Tractor”
– Janet Brown, President & CEO, Grantmakers in the Arts.
CREDITS: Creative Direction, Web Design, UI Design, Typography by Plaid Tractor, Development by Grantmakers in the Arts (GIA).
1. A path to success
Plaid Tractor responded to GIA’s RFP, winning the bid by demonstrating a full-spectrum understanding of GIA’s needs, and articulating how our process would meet each one. Showing them a path to success was the core strategy. A dose of genuine interest and enthusiasm didn’t hurt!
2. Discovery: knowledge as a catalyst
A discovery phase revealed additional needs relating to their newly acquired brand identity, and details concerning the site’s functional, technical, and design requirements. We built a complete needs hierarchy, which would allow visual design solutions to be more reflective, sooner.
For the design phase, a straightforward approach: drawing from discovery insights, work to achieve the right visual tone and usability for the landing page, then allow that outcome to inform the remainder of the site’s design.
For their users and members, GIA sought to combine a broad sampling of content up front along with improved access to the site’s powerful search features. The site would also serve as a portal for the org’s extensive, decades-long collection of valuable content and information. Since GIA sought a text-heavy site, intuitive ease of use and readability became a top priority.
- How was landing page usability addressed given the demand for a wide sampling of content?
- We carefully established clean, sharp, hierarchal layout and typography for intuitive navigation and readability, and tactics such as grouping funding categories by color.
- Why does the live website differ in some ways?
- GIA is working to configure their Drupal development framework to the recommended final design spec.
- How was the new logo and GIA brand served through the design?
- A flexible color palette was designed for the site to visually extend GIA’s new identity (and refer back to it). A combination of type, imagery, layout was used to reflect GIA’s stature, and align with GIA’s reputation as a premier, open resource to arts Grantmaking.
Formerly based in Seattle, GIA is tireless in its pursuit of meaningful, equitable philanthropy guidance for the arts nationally, and are the original pioneers of the field, credited for inventing Grantmaking (in name and in practice). We hope this valuable asset will serve them for years to come.
Skeptical Scientist & Finding Bigfoot cast member Ranae Holland approached Plaid Tractor to develop a beautiful, engaging web presence to further her mission: inspire people of all ages to see wild places differently by reading easy to spot signals of the environment.
We delivered a rich, full screen, responsive interface featuring touchscreen/rollover magnifiers that reveal hidden features of the forest. A warm up to future webinars designed to inspire future conservationists to read the language of the natural world
Due for launch soon, the site will be a portal into Ranae’s world and feature new adventures and educational videos.
Plaid Tractor provided design, copy writing, art direction, production, development oversight, and photography.
Designing for a fellow designer presents a special challenge. KittenChop’s unique style and energy is part of her story, so it was important to collaborate closely to find the “sweet spot” that reflected her best. Using her work almost entirely ensured that a strong sense of ownership in the process was constant. The result is a site that’s as unique as her work, but without standing in the way of accessibility.
PT provided project management, design, development, and a wee bit of animation.
A single page design to accompany the Phos Energy brand mark. Special emphasis was paid to clarify and promote a new way to get off the grid: the Power Purchase Agreement (PPA). A customer provides a roof for an installation, which is then paid for, and the power sold back to the customer at a lower rate. PT provided Design and development.
New Jersey based renewable energy distributor Turtle Energy LLC needed a website to meet an array of strategic objectives: demonstrate capability and a high degree of competence, show leadership and adaptability, and present a convincing narrative and body of information to support each.
The scope of the site’s content is extensive, establishing services, history, partner resources, and detailed project case studies that feature real-time energy-output data. The site was designed to serve as a readily available presentation tool to boost customer confidence and streamline communications.
To realize the full scope of TE’s needs, Plaid Tractor delivered project management, content development, design, production, and extensive copywriting – it’s most extensive website to date.
The site was effective in “turning on” captains of industry and municipalities to the long term benefits of renewable energy, resulting in an elevated standing in the industry, more projects, and increased revenues.
On 09, Jan 2014 | In Web Design | By plaidtractor
This completely unique site illuminated the character of River Song’s brand. The prime objective was to pinpoint a specific type of old-world beauty in nature to frame her remarkable work, and build a useful web presence around it. It effectively balances fun, beauty, and intuitive usability.
PT provided exceptional project management, design, illustration and development.
MDS’s leadership strategy included leveraging its web presence to position itself as a go-to testing resource, setting out to build the most efficient and usable assay testing tool for the pharmacological and bio-sciences industry. Plaid Tractor partnered with MDS developers and project managers to overhaul their web presence, deliver relevant content and promotions, and create an assay testing catalog and purchasing interface that was intuitively useful. The outcome: intrinsic value in function and design.
An inviting, friendly, unique web-presence designed to highlight a commitment to optimal patient care and comforting surroundings.
The result contributed to an elevated standing, framing the office’s credibility and competence as a high functioning practice. This brought improved revenue and lead to a new a preventative care facility expansion.
The design serves a diverse user base, intuitively delivering essential information and lending credence to this dentist’s advanced level of service and patient care.
Plaid Tractor provided project management, design, photography and development.
Barbara Dunshee is a truly remarkable potter, teacher and ceramic artist. Her site was designed to be a simple, fun and approachable means for promoting her events and pottery classes. Countless satisfied students have experienced her spirited presence as an artist and teacher, and directly attribute her web presence to discovering her.
Donna is a prolific veteran Massachusetts illustrator. She approached PT to develop a unique website to present her extensive collection of vibrant, texture intense works. It became apparent that the best approach was to be the interpreter while Donna provided authorship of visual elements. PT provided a platform to boldly showcase her strengths and provide information to prospective clients.
On 15, Jan 2014 | In Web Design | By plaidtractor
This site responded to a need to show this was not a typical Homeopathic practice. Key objectives included emphasis on the more technical side to Dr. Carolyn Humphrey’s approach to Homeopathy in order to lend an additional layer of credibility.
The result is an accessible, elegant and informative site that communicates its relevancy, and emphasizes Dr. Humphrey’s commitment to her patients, healing philosophy, and the knowledge and experience she delivers as a veteran Homeopathic practitioner.
Plaid Tractor provided project management, photography, content management, design and development.
On 09, Jan 2014 | In Web Design | By plaidtractor
A good example of what a single page can do. The Sloane Madison foundation endeavored to create awareness surrounding CO2 detection and get carbon monoxide detectors to homes that either couldn’t afford them or didn’t recognize the imperative.
CO2 detectors are now part of new housing code, but millions still opt to overlook their life-saving role.
PT provided copywriting, content management, design and development.