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11

Dec
2018

In Uncategorized

By plaidtractor

Why Designers Love The Ampersand

On 11, Dec 2018 | In Uncategorized | By plaidtractor

As a designer I’ve always been fascinated by the ampersand. It might’ve began as a kid, admiring my mother’s workspace and her collection of U&LC (Upper & Lowercase) Magazine. Here John Brownlee reveals its history as a unique glyph, and why it’s the darling of type nerds. I love it for many of the same reasons, particularly how it invites and inspires exploration.

One additional explanation: out of all the characters of a large family, the weirdest one is often the most interesting!

While all letters and punctuation marks look similar enough in abstract, the ampersand feels unique, like a shape-shifter that could transform at a moment’s notice. For type designers and aficionados both, it isn’t so much a character as it is a character, “usually a tirelessly entertaining one, perhaps an uncle with too many tricks,” as Simon Garfield wrote in his 2012 book, Just My Type.

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