© 2021 PLAID TRACTOR CREATIVE
Creative / Design Lead
dioma común, usado por todos los especialistas de las ciencias sociales. Como todas las ciencias contemporáneas, su objetivo comenza de la realidad en función de su cuerpo su objetivo comenz de su
Our most valuable superpowers include our ability to listen, and use empathy as a tool for strategy and design.
Album covers, band logos, and his parent’s Letraset rub-on type sparked Robert’s obsession with art, design, and typography. After serving in the US NAVY to pay for his own education, he earned a BFA in
Graphic Design / Visual Communications at the University of Washington School of Art. Soon after, he cut his teeth in print media design at NBBJ Architecture, and later, ZAAZ, a Seattle firm specializing in intuitive and innovative web solutions.
In 2002 Robert founded Plaid Tractor, seizing on a vision to combine high level, curated creative talent (tailored to each client), and emphasize personal engagement, preparation, and collaboration. Learn more about Robert on LinkedIn.
Eric graduated from the University of Washington with a degree in Graphic Design/Visual Communications after beginning his education in the Infomation Sciences program at DeVry University.
Eric draws from over 15 years of development experience to ensure websites are tested, lean, fast, 100% secure, and perfectly match the original creative vision. Eric delivers innovative web solutions, a dedication to the budget and timeline, and understanding that a project is not complete until everyone is fully satisfied with the end result.
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Step 1: Equip ourselves with knowledge about you, your audience, and your goals.Step 2: Combine expertise to coordinate a strategy for success. Step 3: Design assets aligned with strategy, and bring your authentic strengths into focus.
Our focus is on fresh solutions that endure.
Whether it’s a logo or brand identity system, we prepare using discovery and diagnosis, which informs strategy and creative output.
The authenticity in our solutions are drawn from your genuine strengths (discovery).
To brand successfully we draw from insight and competitive analysis to ID pain points (diagnosis). A strategy is set collaboratively to ensure creative solutions will be differentiated, relatable, and enduring.
Strategy serves as a reference point for design, as well as our copy writing, so all messaging is brand supportive, consistent, and connection-building.
Often the most valuable brand asset.
Underneath any unique design, intuitive usability is the cornerstone of every web design or UI/UX solution we produce. Usability is multi-layered: positioning, readability, intuitive navigation, flow, and responsiveness across every screen width are all vital for a seamless user experience.
We adapt to existing brands, or help finalize your new brand strategy brief. We guarantee creative output aligns with creative strategy.
Our recipe for success is using strategy as the reference point for all phases that follow: sitemap/UX flow, design, development, testing, and deployment.
Where design, art, and physics come together.
We use the diverse and tactile possibilities of print media to bring your brand and supportive material to life. Just like our digital solutions, we guarantee creative output aligns with design strategy.
We manage the process through assessing goals, exploring possibilities, and discussing where budget, design, and print production approaches intersect.
Like our digital solutions, we carefully coordinate the entire process, from strategy & design to print vendor and production oversight.