© 2021 PLAID TRACTOR CREATIVE
Creative / Design Lead
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I think we’re especially valued as creative partners because we know how to plan and articulate a successful outcome, even before design begins.
After serving in the Navy, and later earning his BFA in Visual Communications from the University of Washington School of Art, Robert further honed his skills as a print designer and web designer with two
innovative Seattle firms, NBBJ Architecture and ZAAZ. Robert founded Plaid Tractor Creative in 2002 to bring a greater level of value, access, and personal engagement to his clients, particularly those seeking experience in both branded print media and web design.
Eric graduated from the University of Washington with a degree in Graphic Design/Visual Communications after beginning his education in the Information Sciences program at DeVry University.
Eric draws from over 15 years of development experience to ensure websites are tested, lean, fast, 100% secure, and perfectly match the original creative vision. Eric’s skills allow us to bring our unique and original ideas to life, allowing designs to extend beyond the restrictions of template-bound web services.
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Our focus is on fresh solutions that endure.
Whether it’s a logo or brand identity system, we prepare using discovery and diagnosis, which informs strategy and creative output.
The authenticity in our solutions are drawn from your genuine strengths (discovery).
To brand successfully we draw from insight and competitive analysis to ID pain points (diagnosis). A strategy is set collaboratively to ensure creative solutions will be differentiated, relatable, and enduring.
Strategy serves as a reference point for design, as well as our copy writing, so all messaging is brand supportive, consistent, and connection-building.
Often the most valuable brand asset.
Underneath any unique design, intuitive usability is the cornerstone of every web design or UI/UX solution we produce. Usability is multi-layered: positioning, readability, intuitive navigation, flow, and responsiveness across every screen width are all vital for a seamless user experience.
We adapt to existing brands, or help finalize your new brand strategy brief. We guarantee creative output aligns with creative strategy.
Our recipe for success is using strategy as the reference point for all phases that follow: sitemap/UX flow, design, development, testing, and deployment.
Where design, art, and physics come together.
We use the diverse and tactile possibilities of print media to bring your brand and supportive material to life. Just like our digital solutions, we guarantee creative output aligns with design strategy.
We manage the process through assessing goals, exploring possibilities, and discussing where budget, design, and print production approaches intersect.
Like our digital solutions, we carefully coordinate the entire process, from strategy & design to print vendor and production oversight.