National Portfolio Day Brochure & Poster

CLIENT: Cornish College of the Arts

A playful, positive announcement poster designed to emphasize the welcoming and conversational nature of this portfolio review event. This approach offered a counter to the intimidation and anxiety often anticipated by participants ahead of portfolio reviews.

Are those portfolio pages or doors opening, or both?!

Additional concepts/visual queues in the design’s interior:
positive encouragement to present creative works, and reliable terrain navigation on the journey to choosing a school.

Which Design Principles?

Among several universal design principles, we applied the Entry Point principal1 to generate interest by way of a bold and intriguing first impression.

1Lidwell, W., Holden, K., & Butler, J. (2003). Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rockport Publishers.