Joseph Zimmer DDS Website Design


A site from another era of web design, yet perhaps one of the most unique dental websites in Seattle at the time.

The elevated standing contributed to revenue for additional advanced equipment and a new a preventative care facility.

Several fundamental design principles remain relevant today even though technology, bandwidth, and web design conventions have changed:

  • Appropriate balance between atmosphere and dental care integrity (two main brand pillars)
  • Information is intuitively organized and accessible for the user
  • Attention and sensitivity to a diverse user base
  • Lends credence to an advanced level of service and patient care, best for ‘long game’ prosperity



All pages with images featuring a grid allowed a user to ‘erase’ boxes to reveal an image underneath.

Plaid Tractor provided design, photography, copy editing, and site development.