A logo designed to inspire unity & solidarity, and adoptable outside of its core region.
Seattle Indivisible Logo
Seattle Indivisible (S.I.) is a political action group focused on blocking the Trump Administration at the federal level using the playbook developed by The Indivisible Guide.
We set out to create an identity that spoke directly to the mission of the org, and reached beyond tired activism iconography.
The result symbolizes the US flag, aligned & undivided people (the fingers), the power of the individual (the hand), and a stopping gesture.
The full suite of components keep flexibility and adoption front of mind for a range of applications. Standards were created to allow other Washington State cities with limited visual design capabilities to easily pick up the identity and run with it.
Robert came to the first All-Hands Meeting and offered us his considerable skills and experience. We are so glad he did.
– Kayla Elida Ragona